Learn about Alejandro Betancourt
People view sunglasses differently. To some, it’s a way of matching their outfit, while to others, it’s a way of protecting their eyes from sunlight. For different reasons, sunglasses companies always have ways to attract their customers. The Hawkers sunglass company is famous for its iconic and thoughtful designs. Recently they were voted as one of the best sunglasses brands in the world. One of its most recent designs, the One Venm Hybrid sunglasses, offers UV400 protection, anti-slip nose pads, and four colors.
Alejandro Betancourt, the president of Hawkers sunglasses, has contributed significantly to the company’s success. He could intrigue the young generation through hard work and ingenuity by offering great benefits. According to Alejandro Betancourt, the company is always environmentally and socially conscious. This is to ensure that their brand always aligns with the values of the younger generation. Second, they ensure that people and brands that partner with the company have some element of fun. This also ensures that the company remains relevant to the young generation and more
The company has measures to ensure that its prices remain pocket friendly. All their designs have a friendly price to ensure that a majority of the young generation can access them. The company also goes a long way to keep its products authentic. The founders of the Hawkers sunglass realized the potential of Alejandro Betancourt during his first funding round as an angel investor. They recruited him so that he could expand the company’s brand by creating more fundraising opportunities and building a solid business relationship.
Alejandro Betancourt’s strategic move to use social media in reaching the young generation has proven successful. Platforms such as Instagram and Facebook have helped achieve a great audience. At the time Alejandro Betancourt joined the company, the profit margin was low. His advertising skills helped improve the brand’s visibility and profit margin.