Fabletics Exploits Reverse Showroom Technique to Market Sports Apparel

Branding is an essential tool in acquiring a competitive market niche especially in globalized and marked stiff industries like the fashion industry. For established and well-positioned brands in the market, there is always a huge market share compared to new brands. In the fashion industry, most consumers purchase brands they can identify with. These brands are tailored to suit their needs. They have a unique touch customized to fit their personal lifestyles, culture, and tastes. These features make it difficult for new brands to penetrate the market. This is because there are existing brands in the industry.


It, therefore, calls for solid strategy implemented to introduce new brands in the fashion industry. Such strategies must be modern and developed for the brands to gain a relatively higher market share. The idea is to create demand instead of competing with the existing brands in the industry. The core strategy is based on creativity as well as innovativeness. These key elements limit the opportunities for duplication by other fashion industries. That is why A Foodie Stays Fit has many good reviews about Fabletics.

Online Shopping

Since 2013, Kate Hudson has used advanced strategies to establish an online platform for selling this fashion line. Fabletics is a booming online business. It was founded in July 2013. The primary aim of creating this line was to provide comfortable, unique sports apparel for women. Just like A Foodie Stays Fit explains, Fabletics has managed to gain a competitive market advantage through this strategy. The firm has been in business for a short period. Within that time limit, its worth is estimated to be more than $ 250 million. This is because of the reverse showroom technique. The technique offers a variety of styles. From simple tank tops to stylish, comfortable bottoms, Fabletics offers unique fashion with solid colors.

Reverse Showroom

For Fabletics, every woman should find their style in the showroom. The idea behind reversed showroom is providing clients with what suits their preference. Depending on what customers browse the most, Fabletics offers the brand in the physical stores. This is why Fabletics has vastly grown since the year it was founded. From cutouts on the back to meshed materials, Fabletics has invested in manufacturing an unexpected design through sheers and capris. Considering what clients get for approximately $ 50, the company offers a fair deal. The leggings have a rival, expensive brand. The price of the competitor brand adds up to $ 80. The tank tops from the competitor brands would add up to $ 50. This is higher by $ 20. Fabletics offers affordable, unique sports apparel for healthy lifestyles.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Vijay Eswaran – Prolific Writer and Entrepreneur

Mr Vijay Eswaran is an accomplished businessman, entrepreneur, and a prolific writer. He has dedicated himself to motivational speaking and philanthropy as well.

Mr Vijay Eswaran currently serves as an executive chairman of the company he founded in collaboration – QI Group. Mr Vijay Eswaran was born in the town of Penang in Malaysia. He studied abroad and graduated with a bachelor’s degree in socio – economics from the London School of Economics.

After that, Mr Vijay Eswaran moved to the United States of America where he lived for a few years while he was attending the Southern Illinois University from which he earned his master’s degree. He began learning more about multilevel advertising which later made him very successful. After he completed his educated in the U. S. Mr Vijay Eswaran travelled back to his country of Malaysia. Learn more about Vijay Eswaran: https://vijayeswaranblog.wordpress.com

In 1998, Mr Vijay Eswaran decided it was time to establish his own company. He ended up being a collaborative founder of QI Group. The other collaborative founder of the company is Mr Joseph Bismark. QI Group was headquartered in Hong Kong.

The company works in the industry od direct selling. The areas that QI Group is involved with are quite various – leisure and luxury, lifestyle and health, telecommunications and technology, logistics and management, training and education, and so on.

Mr Vijay Eswaran has dedicated himself to writing as well. He is an author of several published books that have been translated into a number of languages and are available in many countries. Read more about Vijay: Dato’ Sri Vijay Eswaran Speaks At World Economic Forum 2016

He has written several works about personal wellbeing in terms of productivity and finding one’s self. Some the titles that Mr Vijay Eswaran has written and published over the years include – In the Sphere of Silence and On the Wings of Thought. Those two books are his most famous work.

Philanthropy work is also a part of the life of Mr Vijay Eswaran. He founded a charity foundation called RHYTHM. That stand for Raise Yourself to Help Mankind. Mr Vijay Eswaran also established a foundation that is named after his dad – The Vijayaratnam Foundation.

Waiakea Hawaiian Water Reveals Enticing #FollowYourFlow Social Media Contest to Wanderlust Oahu

Waiakea Hawaiian Volcanic Water has announced an enticing offer to visit the serene paradise city of Hawaii. Lucky social media followers get the opportunity to indulge themselves in the splendor of Hawaii for a lifetime experience at the Wanderlust Yoga Festival, through the company’s #FollowYourFlow contest.

The competition winner will enjoy a free return flight ticket worth $1,000 to Oahu, courtesy of Skyscanner. The contest was inspired through Waiakea’s dedication to providing a healthy balanced lifestyle with the local natural mineral-rich volcanic Hawaiian water.

The Wanderlust Yoga Festival was scheduled to begin on February 23rd – 26th 2017 and will feature a collaboration of excellent yoga coaches, meditation, outdoor excursions, live music, and traditional and local cuisines.

“I am flattered to team up with Skyscanner and Waiakea Hawaiian Volcanic Water for #FollowYourFlow,” famous yogi and social media enthusiast Kameron Waters said. “Personally, ‘flow’ is a timeless and natural state of being- total assimilation and optimal performance, also known as ‘the zone.’ The connection between Waiakea and the yoga community embodies that flow, and I’m thrilled to be a stakeholder.”

Waiakea Water and Skyscanner followers can compete by only submitting their email, name, and date of birth on the contest web page. #FollowYourFlow runs from January 31, with the lucky winner declared on February 1.

About Waiakea Water

According to PR Newswire, Waiakea water springs forth from the volcanic Island of Mauna Loa. With a mixture of rain and snowmelt, the Volcanic Water goes through a filtering process from the high permeable volcanic rocks. The volcanoes produce pure, sparkling, natural, alkaline and healthy drinking water in Hawaii. Approximately 5 % of Waiakea’s income goes to the local community nonprofit programs including INPEACE, The Kama’aha Initiative, and Kupu.

The fund drives aim to promote education and environmental responsibilities to the locals and international developing countries like Malawi. Furthermore, for each liter of water bought, Waiakea supplies free clean water, through its initiative in partnership with Pump Aid.

Waiakea is the first premium certified Carbon Neutral® bottled Water Company in the US. It is a tremendous achievement for the bottled water company and is particularly proud of the longstanding Hawaiian tradition of ‘malama I ka ‘a¯ina’ (to care and protect the land).

Waiakea water is also renowned for its sustenance charitable initiatives of improving lives through the provision of fresh water to the poor around the world. Waiakea is notable for the use of RPET safe drinking water bottles that utilize low emission distribution and its active participation in local reforestation.

Learn more about Waiakea water: http://www.foodnavigator-usa.com/Manufacturers/Meet-the-entrepreneur-behind-Waiakea-Hawaiian-volcanic-water

Anthony Petrello’s Role At Nabors

Anthony Petrello is an active member of the Nabors leadership team. He is currently the Deputy Chairman, President, Chief Executive Officer, Chairman of the Board, and Chairman of the Executive Committee of the Board. His active role in Nabors shapes the way Nabors runs and operates. Nabors in the owner and the operating of a land-based drilling rig fleet, which happens to be the biggest one in the world. Nabors is a supplier of drilling tools and technologies. The create and provide catwalks, wrenches, draw works, as well as other drilling equipment that meet any offshore or onshore drilling needs.

As a member of the leadership team, Anthony Petrello creates strategic and creative plans and solutions for the company to adapt and thrive against changes in the market and amongst competitors. Before he joined the Nabors team, Anthony Petrello had an extensive work background that prepared him for his roles at Nabors. For years he practiced at the law firm Baker and Mckenzie where he centered his focus on corporate law, international arbitration, as well as taxation. While working there Anthony Petrello managed to climb the ladder to Managing Partner, where he stayed until he resigned.

Read more on behance.net.

To prepare him for his full and impressive career he received degrees from some of the world’s most prestigious schools. He received his Juris Doctor degree from Harvard University and a M.S degree in Mathematics from Yale University. With these degrees in hand, he was able to build up the experience that would allow for him to successfully take his role at Nabors.

Find more details about Anthony Petrello at http://www1.salary.com/Anthony-G-Petrello-Salary-Bonus-Stock-Options-for-NABORS-INDUSTRIES-LTD.html