Luiz Carlos Trabuco Cappi is among the few competitive bank chief executives officers in the history of Brazilians. He has been actively working at Bradesco for 40 years. It is interesting that he started from the ground as a clerk when he joined the firm but he is a great figure in the Brazilian banking industry now. However, before joining Bradesco, he was the chairman of a high profile insurer group; he is one man with promising results in the Banking sector. The results of Trabuco Cappi have evolved significantly since he took control of the firm in different ways.
As a prominent and influential figure, the government has at some point entrusted him with lots of projects that are set to yield the country considerable profits in the future. The commitment and determination portrayed by Luiz Carlos Trabuco Cappi is a key factor to many organizations that want him to work for them. Actually, Trabuco will be replacing Bradesco’s 64- year old President, Cypriano. Bradesco is a privately owned facility with a history of four presidents since it started its operation in Brazil. As the fourth president, when Trabuco took office he develops strategies to create value both for their customers as well as those of their welfares as an organization.
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Trabuco Cappi is a diligent individual who believes in hope and confidence in everything he does. For that reason, he has received countless awards in different levels either as a Vice President or a President of the organizations he has ever presided over. More precisely, Luiz Carlos Trabuco has always put an emphasis on the importance of the federal government to understand the role of insurance in the modern society. It is fascinating to note that once he took charge on Bradesco, he was liable for commanding a staff that is responsible for 40% of its overall success. He is one CEO of his type, that is, he is centrally focused on success rather than fame as most executive officers do in the current business world. In fact, this is the reason why most people do not know him. However, that has not stopped him from executing his daily duties as a professional in the banking and insurance sector.
Alongside his achievements in the banking sector, Luiz Carlos Trabuco Cappi was recognized by Dinheiro as an entrepreneur of the year in 2015. With a sharp business mind, he resolved to acquire the Brazilian branch of HSBC for a sum of $5.2 Billion. The acquisition played a big role for Bradesco by rejoining leadership in the private segment. In fact, the acquisition played a key role in that, both the market shares of Bradesco and HSBC caused a major influence that Banco de Deus outperformed Itau Unibanco in their three key operational areas; branch network, the number of account holders and total investment funds. In addition, Trabuco Cappi maintains his professional managerial skills by allowing others to voice their opinions. However, he is always cautious to people because he only welcomes substantial opinions.
Lastly, to those who know Trabuco, he is one person who is fully committed to his professional duties. In fact, work is the first priority to him. Unlike most CEOs who report to work at 9 am, by 7 o’clock in the morning, you will find Trabuco on his desk. After that, he works until 6 pm before he leaves to business dinners where he extends his business by engaging his clients. His praises are a true definition of the true person in him; he means business. In fact, many believe that Luiz Carlos Trabuco Cappi is meant to work for Bradesco forever because he has on several occasions turned down offers to work for other firms dying to have his stunning skills.
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